Solaseed Air, a regional Japanese airline, needed to close the gap between its traditional frequent flyer program and the expectations of its leisure-focused customer base. In partnership with IBS Software, the airline launched a reimagined loyalty program powered by iLoyal, featuring Japan’s first-of-its-kind mile pooling capability.

This innovative feature allowed families and groups to combine miles, making it significantly easier for infrequent travelers to earn and redeem rewards. The result? A modern, inclusive, and customer-centric loyalty program that improved engagement and positioned Solaseed Air for long-term success.