Corporate loyalty initiatives are proving to be the differentiating factor for an airline and hence gaining more and more popularity within the industry. This has led to huge investments in the field and also led to the major iinnovative initiatives in the field.
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Airlines have a long time used the data feed from Departure Control Systems to passively process accruals for their loyal members. The revenue based FFP model promises a better loyalty experience. It is imperative to bring loyalty closer to airlines’ core IT systems, more importantly the revenue accounting system.
The term gamification refers to an approach where techniques of game design are employed in a non-game context to drive engagement and promote positive behaviour. It has been used in various fields such as employee performance management, training, and customer engagement to varying levels of success.
Loyalty programs traditionally use tiers to segment customers. Each tier is intended to represent a group of customers with similar behavior and value. Tiers, though effective as a recognition and marketing tool, are however created based on only a few aspects such as points earned or amount spent during a finite period like the last one year.
Staff travel concession is one of the most important motivational strategies employed by airlines. Free or discounted travel perks attract and retain talented professionals to work in the airline industry.
Staff travel concessions are one of the most important motivational strategies used by airlines. Free or discounted travel benefits attract and retain talented professionals within the industry.
A combination of changing industry regulations, razor thin margins and tough competition is forcing many airline cargo enterprises to reengineer their existing business practices. With the advent of mobile applications and the increasingly favourable disposition of customers towards mobile technology, and due to the increasing availability and ease of performing software upgrades, mobile devices seem to be the most likely candidate to drive inevitable change.
Technology advancement in its latest lap of progress has presented before us, an able contender in the form of wearable devices. Wearable devices includes a gamut of devices that can be worn as a clothing / accessory, and have an amount of processing power, storage and logic. While some of these devices like the activity trackers have already made inroads into the consumer market, many are still in the conceptual and prototyping phase.